Q&A With Joy Cho
Casaza: How did you get your start?
Joy Cho: In 2005, I had left my second job in New York to move to Philly for my boyfriend (now my husband). So I was in a new city, newly engaged, and looking for a new job. I started my blog as a place to keep my inspirations during a time when I had a lot of transition. The site slowly became read by more and more people and it helped me to be able to launch my own design studio due to the clients I was getting from those who read my blog.
C: How would you describe your style?
JC: Colorful, feminine, and chic.
C: Where do you get new ideas and inspiration?
JC: I draw inspiration everywhere I go, but mostly I focus on what draws me in whether that is found on a storefront or in a delicious meal or an unusual place to visit. I am always trying to expose myself to new experiences to turn into an idea or project that I want to inspire others as well.
C: Favorite room in the house?
JC: My living room. It's the place where we gather as a family the most. So while it's the room I feel like is constantly a mess, that room has the most laughter, dance parties, and stories to tell.
C: Design rule you don't subscribe to?
JC: Minimalism. Keep fun things you love, collect as you go, and surround yourself with things that make you happy!
C: Favorite texture/pattern/color?
JC: Gold is my favorite metallic and also my favorite neutral to add to any color palette. It instantly adds a touch of glimmer and makes even a very colorful palette more sophisticated.
C: What is “good design” to you?
JC: Good design describes something that pleases your eye aesthetically in some way, but also functions well for your daily needs.
C: Pack your bag! You're moving into a famous home. Whose is it?
JC: Kate Spade. She had amazing style and knew how to mix vintage and modern pieces just perfectly.
C: What’s your rule when entertaining?
JC: It's not about the parties being perfect but about them feeling special and inviting and having people you love in your home. Bring together easy and delicious food, a great music mix, and friends/family. Top it off with beautiful decor, and it's guaranteed to be a good time!
C: Best advice for DIYers?
JC: If you’re just getting into DIY, start small. It has to be fun for you to want to keep doing more, so start with small projects for the home or gifts you can make for others. Then, add bigger projects as you start to enjoy them more and more!
C: Best advice for those hiring a pro?
JC: Find people who not only have the technical skills you need and a style you like, but who also communicate in a way that makes the most sense for you. Do you prefer emails, texts, phone calls, in-person meetings? Do you want to have a lot of say during the process or let the pro do their thing and come back to you with concepts? Make those conversations important early on since you’ll be working with this person for a while you want the best fit possible in every way.
C: How do you take your coffee?
JC: My go-to is a latte with soy or oat milk. I’ll add vanilla on those days when I need an extra touch of sweet.